Extrinsic and intrinsic motivation in the use of the internet as a tourist information source

J. Alberto Castañeda, Dolores Ma Frías, Francisco Muñoz-Leiva, Miguel A. Rodríguez

Research output: Contribution to journalReview articlepeer-review

15 Scopus citations

Abstract

The modelling of new information technologies usage behaviour is of great interest to managers who need to evaluate the probability of success in the introduction of these technologies. This study empirically tests the capacity of Davis's Technology Acceptance Model (TAM) (Davis, 1989) and Davis et al.'s Motivational Model (MM) (Davis et al., 1992) to help understand the determinants of the intention to use the internet to search for holiday information. The findings show that these theories do explain the intention of internet use by the tourist.

Original languageEnglish
Pages (from-to)37-52
Number of pages16
JournalInternational Journal of Internet Marketing and Advertising
Volume4
Issue number1
DOIs
StatePublished - 2007
Externally publishedYes

Keywords

  • Internet marketing
  • MM
  • Motivational Model
  • TAM
  • Technology Acceptance Model
  • Tourism information

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