Abstract
The modelling of new information technologies usage behaviour is of great interest to managers who need to evaluate the probability of success in the introduction of these technologies. This study empirically tests the capacity of Davis's Technology Acceptance Model (TAM) (Davis, 1989) and Davis et al.'s Motivational Model (MM) (Davis et al., 1992) to help understand the determinants of the intention to use the internet to search for holiday information. The findings show that these theories do explain the intention of internet use by the tourist.
Original language | English |
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Pages (from-to) | 37-52 |
Number of pages | 16 |
Journal | International Journal of Internet Marketing and Advertising |
Volume | 4 |
Issue number | 1 |
DOIs | |
State | Published - 2007 |
Externally published | Yes |
Keywords
- Internet marketing
- MM
- Motivational Model
- TAM
- Technology Acceptance Model
- Tourism information