TY - GEN
T1 - Analysis of online social networks to understand information sharing behaviors through social cognitiv. Theory
AU - Yoon, Hong Jun
AU - Tourassi, Georgia
N1 - Publisher Copyright:
© 2014 IEEE.
PY - 2014/7/29
Y1 - 2014/7/29
N2 - Analyzin. The contents of online social networks is an effective process for monitoring and understanding peoples' behaviors. Sinc. The nature of conversation and information propagation is similar to traditional conversation and learning, one o. The popular socio-cognitive methods, social cognitiv. Theory was applied to online social networks to. Two major news topics about colon cancer were chosen to monitor traffic of Twitter messages. The activity of 'leaders' o. The issue (i.e., news companies or people will prior Twitter activity on topics related to colon cancer) was monitored. In addition. The activity of 'followers', people who never discusse. The topics before, but replied t. The discussions was also monitored. Topics that produce tangible benefits such as positive outcomes from appropriate preventive actions received dramatically more attention and online social media traffic. Such characteristics can be explained with social cognitiv. Theory and thus present opportunities for effective health campaigns.
AB - Analyzin. The contents of online social networks is an effective process for monitoring and understanding peoples' behaviors. Sinc. The nature of conversation and information propagation is similar to traditional conversation and learning, one o. The popular socio-cognitive methods, social cognitiv. Theory was applied to online social networks to. Two major news topics about colon cancer were chosen to monitor traffic of Twitter messages. The activity of 'leaders' o. The issue (i.e., news companies or people will prior Twitter activity on topics related to colon cancer) was monitored. In addition. The activity of 'followers', people who never discusse. The topics before, but replied t. The discussions was also monitored. Topics that produce tangible benefits such as positive outcomes from appropriate preventive actions received dramatically more attention and online social media traffic. Such characteristics can be explained with social cognitiv. Theory and thus present opportunities for effective health campaigns.
KW - micro-blogging
KW - social cognitiv. Theory
KW - social network services
KW - twitter
UR - http://www.scopus.com/inward/record.url?scp=84934774759&partnerID=8YFLogxK
U2 - 10.1109/BSEC.2014.6867744
DO - 10.1109/BSEC.2014.6867744
M3 - Conference contribution
AN - SCOPUS:84934774759
T3 - Proceedings of the 2014 Biomedical Sciences and Engineering Conference - 5th Annual ORNL Biomedical Sciences and Engineering Conference: Collaborative Biomedical Innovations - The Multi-Scale Brain: Spanning Molecular, Cellular, Systems, Cognitive, Behavioral, and Clinical Neuroscience, BSEC 2014
BT - Proceedings of the 2014 Biomedical Sciences and Engineering Conference - 5th Annual ORNL Biomedical Sciences and Engineering Conference
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 5th Annual ORNL Biomedical Sciences and Engineering Conference: Collaborative Biomedical Innovations, BSEC 2014
Y2 - 6 May 2014 through 8 May 2014
ER -