Analysis of online social networks to understand information sharing behaviors through social cognitiv. Theory

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

24 Scopus citations

Abstract

Analyzin. The contents of online social networks is an effective process for monitoring and understanding peoples' behaviors. Sinc. The nature of conversation and information propagation is similar to traditional conversation and learning, one o. The popular socio-cognitive methods, social cognitiv. Theory was applied to online social networks to. Two major news topics about colon cancer were chosen to monitor traffic of Twitter messages. The activity of 'leaders' o. The issue (i.e., news companies or people will prior Twitter activity on topics related to colon cancer) was monitored. In addition. The activity of 'followers', people who never discusse. The topics before, but replied t. The discussions was also monitored. Topics that produce tangible benefits such as positive outcomes from appropriate preventive actions received dramatically more attention and online social media traffic. Such characteristics can be explained with social cognitiv. Theory and thus present opportunities for effective health campaigns.

Original languageEnglish
Title of host publicationProceedings of the 2014 Biomedical Sciences and Engineering Conference - 5th Annual ORNL Biomedical Sciences and Engineering Conference
Subtitle of host publicationCollaborative Biomedical Innovations - The Multi-Scale Brain: Spanning Molecular, Cellular, Systems, Cognitive, Behavioral, and Clinical Neuroscience, BSEC 2014
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781479941599
DOIs
StatePublished - Jul 29 2014
Event5th Annual ORNL Biomedical Sciences and Engineering Conference: Collaborative Biomedical Innovations, BSEC 2014 - Oak Ridge, United States
Duration: May 6 2014May 8 2014

Publication series

NameProceedings of the 2014 Biomedical Sciences and Engineering Conference - 5th Annual ORNL Biomedical Sciences and Engineering Conference: Collaborative Biomedical Innovations - The Multi-Scale Brain: Spanning Molecular, Cellular, Systems, Cognitive, Behavioral, and Clinical Neuroscience, BSEC 2014

Conference

Conference5th Annual ORNL Biomedical Sciences and Engineering Conference: Collaborative Biomedical Innovations, BSEC 2014
Country/TerritoryUnited States
CityOak Ridge
Period05/6/1405/8/14

Keywords

  • micro-blogging
  • social cognitiv. Theory
  • social network services
  • twitter

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